Packaging Design For Educational Toys Bornea Toys With Mega-Pack & Well-Organized Concept

Christin Mardiana, Trianata Pahlevy


A packaging is a silent salesman that determines whether consumers decide to buy the product or not. Consumers can see, feel, touch, recognize, and pay attention to good quality toy packaging. Borneo Toys is a product that serves children, in that reason, the researchers designed the packaging in which becomes a storage, protective, and product interaction media with consumers. In phase of design method, researcher used: collecting theoretical foundations, formulating design requirements, making mood & reference boards, designing packaging frameworks, packaging graphics, and prototypes. The final result is a prototype of the packaging design of the Borneo Toys toy, with a concept of 'Mega Pack & Well-Organized', meaning that in one packaging can store 10 different models of animal toys. The novelty of this design lies in the configuration of the storage layout of the toy pieces, where the layout arranged by type of shape so as to present a new experience of storing toys for children, because they have to guess the position and arrangement of these pieces like a puzzle game. There is a manual book in this package that can make it easier for children to play Borneo Toys.


Design; Fauna; Borneo; Packaging; Children's toys

Full Text:



AGES. (2020, Maret 31). Toys. Dipetik Februari 7, 2021, dari AGES Web site:

ALPMM. (2018, Desember 12). How To Design Toy Packaging Boxes (Kids Love!). Dipetik November 17, 2020, dari Situs ALPPM (Asian Leading Product Packaging Manufacturer): toys/

Aral, N., Gursoy, F., & Yasar, M. C. (2012). An investigation of the effect of puzzle design on children’s development areas. Procedia - Social and Behavioral Sciences, 228 – 233. doi:10.1016/j.sbspro.2012.08.150

Bizongo. (2018, Oktober 4). Toy Packaging Details You Need to be Aware of. Dipetik 17 November, 2020,.

Chapman, C. (2010, Januari 28). Color Theory for Designers, Part 1: The Meaning of Color. Dipetik April 4, 2021, dari Smashing Magazine Web site: part-1-the-meaning-of-color/

Filli Boya. (2017). The Effects of Colors on Children. Dipetik April 4, 2021, dari RENK ETKISI Web site: children.html



  • There are currently no refbacks.


Indexed by:

Logo SINTASINTAGoogle ScholarJournalStories Main logoIndonesia OneSearch
GARUDA Garba Rujukan DigitalDimensions Logo